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Back in 1963 Avis was determined to pry rent-a-car sales away from its giant rival Hertz. So president Robert C. Townsend devised a catchy new slogan to highlight his company’s underdog status—“We’re Only No. 2. We Try Harder.”
Penguins superstar Evgeni Malkin can relate. The gifted center has spent virtually his entire career skating in the [...]
Posts tagged Ted Lindsay Award
Penguins Update: Malkin the Magnificent
Back in 1963 Avis was determined to pry rent-a-car sales away from its giant rival Hertz. So president Robert C. Townsend devised a catchy new slogan to highlight his company’s underdog status—“We’re Only No. 2. We Try Harder.”
Penguins superstar Evgeni Malkin can relate. The gifted center has spent virtually his entire career skating in the [...]
Back in 1963 Avis was determined to pry rent-a-car sales away from its giant rival Hertz. So president Robert C. Townsend devised a catchy new slogan to highlight his company’s underdog status—“We’re Only No. 2. We Try Harder.”
Penguins superstar Evgeni Malkin can relate. The gifted center has spent virtually his entire career skating in the [...]
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